Cambodia and China deepen cultural cooperation and work together to promote Khmer civilization
[News from this newspaper] On the morning of June 19, the Secretary of State of the Ministry of Culture and Fine Arts of Cambodia, Shao Sukun, met with a delegation led by in Phnom Penh on behalf of Minister Ms. Peng Sagena. The two sides held a signing ceremony for a memorandum of understanding in a friendly atmosphere, aiming to establish a long-term strategic cooperative relationship and jointly promote Cambodian culture to the international stage.
This cooperation aims to enhance the global influence of Cambodian culture through multiple channels and digital methods, while attracting more international tourists, especially tourists from China, to visit and attract foreign investment in cultural-related projects in Cambodia.
Shao Sukun, Secretary of State of the Ministry of Culture and Fine Arts, said at the signing ceremony that X Capital has broad development potential and rich resources. It is believed that with the joint efforts of both parties, the contents of the Memorandum of Understanding (MOU) will be effectively implemented and play a positive role in attracting more Chinese tourists to Cambodia under the background of the “Cambodia-China Tourism Year 2025”.
He suggested that Chinese companies could dig deeper and showcase Cambodia’s rich history, culture, natural scenery and humanities through filming movies and documentaries, and promote Cambodian tourism from a more attractive perspective. He pointed out that Cambodia has successfully attracted a large number of European tourists through film and television works in history, so he believes that in the contemporary digital communication environment, film and television content is still an important carrier for promoting cultural communication and tourism development.
The Secretary of State emphasized that culture is a bridge connecting people’s hearts, and he hopes that China and Cambodia will take this cooperation as an opportunity to continuously deepen cooperation in the fields of tourism, film and television, digital culture, etc., jointly tell the contemporary expression of Khmer civilization, and help Cambodian culture go global.
Ms. Yang Shurong, President of X Capital Investment Co., Ltd., expressed her sincere gratitude to the Ministry of Culture and Art of Cambodia for its long-term support at the signing ceremony. She pointed out that the Ministry of Culture and Art provided professional technical guidance and policy assistance during the preparation of the project, which played a key role in the successful signing of the Memorandum of Understanding and Cooperation.
Yang Shurong said that the company attaches great importance to this cooperation and will go all out to promote the implementation of the contents of the MOU and actively participate in promoting Cambodia’s tourism, culture and art resources. At present, the company has established initial contacts with many mainstream Chinese travel agencies, media platforms and cultural institutions, integrating domestic advantageous resources to provide Cambodia with more efficient publicity and promotion channels.
She emphasized that Cambodia has a long history of Khmer civilization and unique cultural heritage, and is an important part of the world’s cultural treasure house. X Capital will tell the Cambodian story through digital technology, film and television content, cultural activities and other diversified methods to attract more Chinese tourists to this land where history and beauty blend. At the same time, the company also looks forward to promoting more Chinese companies to pay attention to and participate in the investment and development of Cambodia’s cultural tourism field to achieve mutual benefit and win-win results.
According to the signed memorandum of understanding and cooperation, the two parties will cooperate in the following five key areas, namely, 1. Live broadcast promotion: Party B will carry out live broadcasts through platforms such as Douyin and YouTube to promote Cambodian culture and enhance its international influence. 2. Digital entertainment content development: Cooperate to promote the “Digital Angkor Wat” project, produce digital videos and exhibitions, and integrate Cambodian art and cultural heritage into global entertainment content. 3. Exhibition and digitalization projects: Jointly hold Khmer cultural relics exhibitions, digital art exhibitions, etc. to showcase Cambodian history and culture. 4. Performing Arts Exchange: With the support of China, organize Khmer dance troupes to perform in China to promote cultural exchanges. 5. Cultural Heritage Use Authorization: Authorize partners to legally use the images and names of Cambodian cultural relics for non-commercial cultural dissemination and digital creation.
This signing marks that the cooperation between Cambodia and China in the cultural field has entered a new stage, and also provides strong support for Cambodian culture to “go global”. Both parties stated that they will continue to expand the depth and breadth of cooperation based on the principles of mutual benefit and win-win and respect for cultural diversity, and jointly create a new situation for cultural exchanges and industrial cooperation.
