The delegation of China Baozun Group, accompanied by the leaders of the Cambodia-China Friendship cooperation Association (CCFCA), went to the Peace Building of the Prime Minister’s Office on the afternoon of May 14 to visit H.E Preap Kol to discuss Cambodia’s investment environment, especially Have friendly and close conversations on the development potential and investment opportunities in the fields of e-commerce and digital economy.
The participating delegations include Mr. SAO Pheakdey, President of (CCFCA), and Mr. KEN LO, Vice President; Mr. Tong Jitao, Chairman of X Capital Investment Company, and Ms. EAR Sophea, CEO of X Capital Investment Company;
Mr. Cai Yiliang, CEO of Li Zhanfeng International Investment Co., Ltd., etc.
At the meeting, Baozun Group representative by Mr. Luo Bin expressed his heartfelt thanks to H.E Preap Kol for personally receiving the delegation’s visit During the holiday. He introduced that Baozun Group is currently China’s leading brand e-commerce solution service provider and digital business enabler, with approximately 362 international brand partners covering 8 major vertical industries. The company was listed on NASDAQ in the United States in 2015 and secondary listed on the Hong Kong Stock Exchange in 2020.
He pointed out that Baozun’s business covers East Asia, Southeast Asia, Europe, North America and other countries and regions, providing one-stop e-commerce services, including store operations, digital marketing, technology solutions, customer service and supply chain logistics. He said that Baozun is rooted in the evolution of business models in the digital world and is deeply involved in various areas of the supply chain, providing customized solutions for brands around the world, creating an unparalleled shopping experience for consumers, and building a value bridge between brands and consumers.
Ms. Zhou Ying, a representative of Baozun Group, said that the Baozun delegation’s visit to Cambodia was aimed at further understanding Cambodia’s investment environment and potential. After several days of inspection, we found that Cambodia has huge advantages in the development of e-commerce and digital economy, especially now that it has entered the 4G or 5G era, so that Cambodia’s development in this field can escape the challenges faced by China in the 2G era.
She introduced that through this business visit activity will lay the foundation for Baozun’s future investment in Cambodia, especially the official launch of a new corporate video with an international brand image launched by the company, which she believes will help to promote Cambodia’s tourism industry and high-quality products. Promote to Chinese and international markets. She emphasized that Baozun currently serves many internationally renowned IPs, such as Disneyland and Studio, and she hopes to see the Cambodian Angkor Wat IP entering Baozun services in the near future.
HE Preap Kol expressed warm welcome to the visit of (CCFCA) and the Baozun delegation. He said that Cambodia’s investment environment has continued to improve in recent years, especially the macroeconomic and exchange rate stability, which has attracted many international investors to invest and start business. At the same time, with the rise of e-commerce and digital economy, the 7th Royal Government has listed digital technology as a national priority development policy, namely people, water, roads, electricity and digital. The Royal Government also approved the establishment of the Digital University of Cambodia (DUC) to cultivate more digital talent resources.
HE Preap Kol welcomed Baozun Plan’s entry into the field of e-commerce and digital economy in Cambodia, and was willing to provide necessary help in legal consultation and other aspects. At the same time, he believes that Baozun and (CCFCA) Promotion will continue to strengthen cooperation and achieve more fruitful results, and actively participate in promoting the development of Cambodia’s e-commerce and digital economy.
