The delegation of China Baozun Group, accompanied by the leading cadres of The Cambodia China Friendship Collaboration Association (CCFCA), recently visited the Ministry of Commerce of Cambodia and was personally received by His Excellency H.E Liu Qiaoling, the State Secretary of the Ministry. The two parties had friendly and close conversations on Cambodia’s investment environment, preferential policies, trademark registration, e-commerce and other related matters.
The delegation participating in the symposium included Mr. Sao Pheakdey President of The Cambodia China Friendship Collaboration Association (CCFCA), Vice President Mr. KEN LO and his wife; Mr. Tong Jitao, Chairman of X Capital Investment Company, and Ms. EAR Sophea, CEO; Executive Chairman of Li Zhanfeng International Investment Co., Ltd. Mr. Chang Cai Yiliang and others.
Baozun Group representative Luo Bin pointed out that Baozun Group is currently China’s leading brand e-commerce solution service provider and digital business enabler. It currently has approximately 8,000 employees and business operates cover East Asia, Southeast Asia, Europe, North America and other countries and regions. serving more than 450 brands in various industries around the world. The company was listed on NASDAQ in the United States in 2015 and secondary listed on the Hong Kong Stock Exchange in 2020.
He said that Baozun provides one-stop e-commerce services, including store operations, digital marketing, technology solutions, customer service and supply chain logistics. Baozun is rooted in the evolution of business models in the digital world and works intensively in all areas of the supply chain to provide customized solutions for brands around the world, create an unparalleled shopping experience for consumers, and build a Value bridge relationship between brands and consumers.
Ms. Zhou Ying, a representative of Baozun Group, said that Baozun is still accelerating its overseas expansion and first chose to conduct business study. in Cambodia. The purpose is to further understand Cambodia’s investment environment, especially the development potential and situation of the e-commerce field. After several days of inspection, we found that Cambodia has huge room for development in the field of e-commerce. One of the important reasons is that young people account for 60% of the total population, which makes e-commerce more acceptable. On the other hand, Baozun plans to establish a subsidiary in Cambodia and then establish an e-commerce platform, creating a new business chapter for Cambodia that fully integrates online and offline services, and helping to promote Cambodia’s local high-quality products and tourism culture to China and other international markets.
H.E Liu Qiaoling, State Secretary of the Ministry of Commerce, expressed welcome to the Baozun delegation for their inspection in Cambodia. She said that e-commerce is a newly emerging field for Cambodia. At present, local merchants have begun to provide e-commerce services, but it is not a large-scale operation and most of them are personalized e-commerce. Cambodia’s e-commerce market has huge potential, and Chinese e-commerce companies are welcome to enter the Cambodian market.
She believes that Baozun’s future entry into the Cambodian market will help promote the rapid development of Cambodia’s e-commerce field, and expressed her willingness to provide necessary help in legal consultation and other aspects.
The guests and hosts had interactive exchanges at the symposium on Cambodia’s “New Investment Law”, investment preferential policies and other related matters. The Baozun delegation inquired about Cambodia’s investment environment, registration with the Ministry of Commerce, etc. at the meeting, and received detailed answers from State Secretary H.E Liu Qiaoling.
