On the afternoon of October 22, 2024, APSARA Authority and X Capital signed a Memorandum of Understanding to promote the promotion of Angkor destinations to the Chinese market more widely.
The MoU signing ceremony was held in the presence of HE Dr. Hang Pov, Director General of APSARA Authority and Mrs. Ear Sophea, Governor of X Capital Investment with the participation of Mr. Chea Khon, Vice President of the Association for the Promotion of Cambodia-China Friendship Cooperation, Mr. PAO QIHAO, Deputy General Director of Hong Kong ONE TV and other relevant institutions.
Mr. Chea Khon, Vice President of the Association for the Promotion of Cambodia-China Friendship Cooperation, praised today’s achievements and expressed his deep gratitude to the leadership as well as the team of APSARA Authority for their efforts to promote and accelerate this work. He said that through the association, we will mobilize more Chinese investment and relevant research institutions to participate in the development of cultural tourism in Cambodia and spread to the world more widely the culture of our country.
HE Dr. Hang Pov expressed his pleasure and that APSARA Authority is ready in cooperation with X Capital to promote the promotion of Angkor to Chinese tourists in accordance with the policy of the Royal Government. His Excellency also mentioned the past efforts that APSARA Authority has made both in terms of conservation and development, as well as the promotion of Angkor to be sustainable and sustainable to the next generation.
Ms. Ear Sophea, Governor of X Capital, expressed the company’s commitment and efforts to promote this promotion well, including the production of documentary videos and exhibitions to attract Chinese tourists to the Angkor resort area. As well as Cambodia for more. In addition, she will continue to work closely with APSARA Authority experts before producing videos or advertisements for production in line with UNESCO World Heritage Promotion Policy.
